Tirza Jova, founder of Milk by Mom, has transformed the way breastfeeding mothers store and use breast milk with her innovative breast milk freeze-drying service. This groundbreaking method allows breast milk to be converted into a shelf-stable powder, providing parents with unparalleled convenience, longevity, and flexibility.
Tirza’s journey began with her personal struggle of traveling while breastfeeding. Faced with the challenge of maintaining a supply of fresh breast milk, she discovered the benefits of freeze-drying and made the bold decision to leave her corporate job to launch Milk by Mom. Today, her company empowers breastfeeding parents by offering a modern solution that maintains the nutritional integrity of breast milk while eliminating the hassle of refrigeration.
“I really do think that becoming a mom transformed my perspective in really profound ways, it made me realize how precious time is and how important it is to prioritize what truly matters.”
Key Takeaways
- Extended Shelf Life: No need for refrigeration; store in a cool, dry place.
- Convenience: Easy to transport and rehydrate, ideal for traveling parents.
- Freedom & Flexibility: Enables caregivers to feed babies breast milk anytime, anywhere.
- Retains Nutrients: Preserves the essential benefits of breast milk without preservatives.
Tirza Jova’s Insights: The Balancing Act of Motherhood and Business
Tirza openly shares her experience of transitioning from a stable corporate career to entrepreneurship, a shift that came with both challenges and rewards.
From Corporate to Entrepreneurship
- Used her remaining maternity leave to develop Milk by Mom.
- Managed her corporate job and the startup for six months before committing full-time.
- Faced self-doubt and sleepless nights, learning business operations from scratch.
Balancing Motherhood & Business
- Prioritizes family dinners every night as a non-negotiable bonding time.
- Dedicates at least 15 minutes of undivided attention to her kids daily.
- Integrates her children into her business journey, involving them in small tasks.
- Uses meal prep services to free up valuable family time in the evenings.
Personal Growth Through Motherhood
- Learned to embrace presence and appreciate life through her children’s eyes.
- Practices letting go of perfectionism, focusing on happiness and connection.
- Uses breathwork, meditation, and nature to manage stress and find balance.
The Future of Milk by Mom
At a crossroads, Tirza is considering expanding the business while balancing the need for quality time with her young children. She envisions long-term growth that will offer future flexibility and financial freedom, ensuring Milk by Mom continues to support parents nationwide.
About Tirza Jova
Tirza Jova is the founder of Milk by Mom, a Phoenix, AZ-based company that provides breast milk freeze-drying services nationwide. Passionate about modernizing breastfeeding, she educates mothers on the benefits of freeze-dried breast milk, helping them gain freedom and flexibility while maintaining the nutritional benefits of breast milk.
Connect with Tirza Jova & Milk by Mom
Website: milkbymom.com
Instagram: @milkbymom
Facebook: Milk by Mom
TikTok: @milkbymom
Email: Tirza@milkbymom.com
Milk by Mom is changing the way breastfeeding parents nourish their babies, offering an innovative and practical solution for modern families. Explore the future of breastfeeding today!
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