To all the working moms out there, you won’t want to miss this inspiring episode featuring Lindsey Busfield, a vice president, SEO expert, and mom of two, who shares her honest journey of career growth, co-parenting, and self-care. From building a national company while raising young daughters to embracing intentional routines and saying “yes” to new opportunities, Lindsey opens up about how she balances ambition with motherhood. This episode is full of relatable stories, practical systems, and encouraging advice—perfect for any mom navigating work, family, and personal fulfillment. Tune in and walk away with real strategies to help you lead at home and in your career with confidence and grace.
“The more interesting you can make yourself, and the more you can say yes to life, then the more opportunities you’re going to have to grow into the person that you want to be.” – Lindsey
Key takeaways:
- Work-life balance isn’t a myth—it’s a system. Lindsey shares how intentional routines, boundaries, and paper calendars (yes, really!) help her manage career and motherhood without burning out.
- You don’t have to do it all to be enough. Learn how letting go of perfection and saying no to certain things creates space for what truly matters.
- It’s okay to start over. Lindsey transitioned careers, launched a business, became a VP, and navigated divorce—all while raising two young daughters. Her journey is proof that growth often begins in moments of disruption.
- Support systems matter. From family help and co-parenting to a flexible work setup, Lindsey emphasizes the power of leaning on your village—and how it’s a strength, not a weakness.
- You deserve time for YOU. Whether it’s pickleball, popcorn nights, or quiet time, Lindsey reminds moms to fill their own cup first so they can pour into their work, family, and relationships.
- Opportunities are everywhere—if you say yes. Her motto: “Say yes to life.” Whether it’s learning a new skill, making new connections, or simply showing up fully—this episode empowers you to step forward boldly.
- AI is changing the future, but moms are built to adapt. From tech to project management, Lindsey shows how curiosity and creativity help you stay ahead—at work and at home.
- You’re not alone in the juggle. This conversation is real, warm, and filled with humor, vulnerability, and actionable advice that feels like a coffee date with your most grounded friend.
About Lindsey Busfield:
Lindsey Babcock Busfield is an expert SEO strategist and project management professional based in Cary, North Carolina. As the Vice President and Partner at Optimize My Firm, she leads digital marketing initiatives that empower personal injury law firms to enhance their online presence and attract more clients through ethical and innovative SEO practices.
Lindsey has been working with law firms since 2015. Her journey into legal marketing began during her tenure at a prominent Raleigh law firm, where she collaborated with an SEO agency and developed a deep interest in the field. This led her to pursue a full-time career in SEO, combining her analytical skills with a passion for helping good law firms succeed.
With a degree in Philosophy from Centre College, Lindsey’s approach to SEO is both strategic and thoughtful, making her a respected leader in the legal marketing industry.
At Optimize My Firm, Lindsey plays a pivotal role in implementing client-centric strategies that focus on long-term success. The agency operates on a handshake model, offering no contracts and geographic exclusivity, which has fostered enduring client relationships.
Lindsey is also the host of the Personal Injury Marketing Minute podcast, where she discusses actionable marketing strategies and insights for personal injury law firms.
Beyond her professional endeavors, Lindsey is actively involved in her community. She is the chairperson of her local social committee and has two young daughters who are begging her for snacks as she writes this bio. In her spare time, she is a 4.0-rated pickleball player and will talk your ear off about it if given the chance.
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**Check out our best selling collaborative book with other female founders on Amazon:Taking the Plunge
Check out my newly published book on how to hire, inspire and train top talent in your organization: https://www.amazon.com/dp/B0F4PMTFQB
